New Sales Director at Northgate

24 June 2014

Peter Sparrow has joined Northgate Public Services as Sales Director for its Healthcare Solutions business.

Peter comes from a background in Healthcare Informatics. He has a successful track record in Sales Leadership within a number of companies, including Oracle, Dr Foster and BMJ.

Expert at introducing new products and services to market and crafting and delivering winning sales strategies, Peter has 20 years’ experience in selling to major accounts and developing effective partnerships, having achieved success both in the UK domestic market and also notably internationally in the Middle East and South America.

He comes to Northgate from the British Medical Journal Publishing Ltd where as

Director of Government Solutions and International Development, he started up a new group to focus on bringing new solutions to market to complete an existing product line, resulting in excellent commercial success. His experience also includes running his own company, the Sales Detectives, which provided training in new product innovation, new business development and sales management and interim sales management to a variety of companies.

While Solution Sales Representative at UK ERP and B2B Applications, he won a Club Excellence place for top sales performance.

A Master of Business Administration from the University of Strathclyde, Glasgow, Peter has a BSC (Hons) 2:1 in Chemical & Process Engineering with Distinction from the University of Surrey, Guildford.

Peter said: “I look forward to applying my knowledge of the Healthcare market to the task of making the connection with how technology can solve customers’ business problems. It will be an exciting challenge contributing to the success of the wider business and to play a full role in the executive leadership in the Healthcare arena.”

Ian Blackhurst, Northgate’s Executive Director, Solutions said: “Peter’s experience of working at a senior management level in a challenging and innovative environment will provide a sound basis for his role in developing business growth within Northgate’s Healthcare. I am delighted to welcome him to the team.”